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  1. #1

    Difference between on-site optimization and off-optimization

    SEO is a technique which helps the search engine find and rank your site higher than other million of sites in response to a search query thus SEO helps driving more traffic from Search engine. SEO has 2 types:

    1. On-site SEO: The technique which is used to make a change on the page for the purpose of ranking that page is called "On-site SEO".

    2. Off-site SEO: Off-site refers to inbound linking from other website pages to your website pages.

  2. #2
    On page seo refers to the process that is followed on the website itself. Some of the tasks involved are:

    Keyword research
    Meta tags and title
    Meta description
    Robots.txt file
    Sitemap generation
    Content development
    Image optimization

    Off page refers to the link building and promotion of your website in search engines. Some of the most effective off page activities are:

    Guest posting
    Article submission
    Press release submission
    Social bookmarks
    Classified ads
    Infographics submission
    Social media optimization
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